CROWDFUNDING GUIDE

WHAT IS GIVING TUESDAY?

#GivingTuesday: n. global day of giving, celebrated on Tuesday, November 28th after Thanksgiving and the widely recognized shopping events Black Friday and Cyber Monday. 

Day One is kicking off the charitable giving season with a peer-to-peer fundraising campaign centered around #GivingTuesday. Here’s where you come in.

GETTING STARTED

Start a fundraiser to rally your friends, family, and co-workers to support Day One. Get started in three easy steps! Start a Fundraiser

  1. SET YOUR FUNDRAISING GOAL

$250, $500, $1,000, it’s up to you! Making a personal donation is also a great way to kick off your fundraising.

  1. CUSTOMIZE YOUR PAGE

Personalize your fundraising page by adding a title, photo and description with your message to supporters!

  1. SHARE

Help spread awareness and raise dollars for Day One by sharing your fundraising page with friends, family and co-workers through email, text, and social media. It’s super simple and super effective.

STEP BY STEP INSTRUCTIONS

TITLE (Name of your Fundraiser)

Just note, if you plan on changing the title, this will also change your fundraising page URL. Be sure you are satisfied with your Title before sharing the link to your fundraising page!

DESCRIPTION (Why you are doing this)

Let your friends and family know why you are fundraising to support Day One. Remember it’s your story and your connection to the organization that makes the difference. Feel free to write your own or customize the example below.

Example Campaign Description:

1 in 5 teenage girls have experienced abuse in their relationships within the previous year. 

Day One is working to change this by educating young people to identify and maintain healthy relationships. Please join me in supporting Day One by making a donation by November 28th. Here's how your gift will make an impact: 

Every dollar you give will support Day One’s work to end dating abuse and domestic violence.

Since 2003, Day One has educated more than 75,000 youth and youth serving professionals about healthy relationships and warning signs of abuse.

In 2017, Day One has provided direct legal and social services to over 2,300 clients.

PHOTO

Upload a selfie OR Upload the Day One logo

EDITING YOUR FUNDRAISING PAGE

If you’d like to edit your newly created fundraising page you can do so by activating your Donately account.

1. Search your inbox for an email with the subject line “Getting started with your new fundraiser”.

2. Select the “activating” link to activate your donately account. DO NOT CLICK “signing in”.

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3. Confirm your email address. You will then receive a second email with the subject line “Set your Donately Password”. Click this link to create your Donately account password.

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4. Enter a password. We suggest using: FirstName_LastName_Age
Password must be considered “Strong”, not “Better” to proceed. Select Go to Dashboard.

5. Select Fundraisers on your dashboard. Select edit to update to your fundraising page.

6. Go to https://dashboard.donately.com/a#/login to login anytime using your email address and password.

TIPS FOR SUCCESS

Make It Personal

Share your story and connection to Day One. The more personalized you make your asks, the more people will relate and support you with a donation.

Get Social

Use the “share” button on your fundraising page to post on Facebook, Instagram, Twitter, and email to reach your friends, family and co-workers.

Double Your Impact

Matching gifts are a great way to double your fundraising impact. Make sure you and your donors check with Companies to see if they will match your contributions.

Think Big

Ask for specific dollar amounts from your supporters. Make sure you follow up with a call or text.

Get started with your fundraising today! 

Below are a few templates and assets to get you started.

SAMPLE EMAIL

Dear NAME,

As you may know I serve on the Young Professionals Board for an organization called Day One. This #GivingTuesday, I’m raising awareness and support for Day One’s important work which keeps young people safe from dating abuse and sexual assault.

Please consider making a $AMOUNT donation by November 28th using this link: ADD LINK. 

Every dollar contributed makes a difference so please give whatever you can. Thank you for your support!

To learn more about Day One visit their website: www.dayoneny.org

SAMPLE TEXT

Hey. I’m raising money to support Day One an organization that is working to end dating abuse & domestic violence. Donate to support my cause! ADD LINK. 

SAMPLE POSTS FOR INSTAGRAM                                                                       

This #GivingTuesday I’m raising money to support @DayOneNY and their work that keeps young people safe from dating abuse and sexual assault. Please consider making a donation by Nov. 28th using the link in bio. #MyGivingStory #DayOneNY #LoveShouldAlwaysBeSafe #BlackFriday #CyberMonday

Together we can empower young people to identify and maintain healthy relationships! This #GivingTuesday I am raising funds to support @DayOneNY so they can educate even more people on healthy relationships. Donate by Nov. 28 using the link in bio. #MyGivingStory #DayOneNY #LoveShouldAlwaysBeSafe

Join me in supporting @DayOneNY this # GivingTuesday. Together we can empower young people to identify and maintain healthy relationships! Donate by 11/28 using the link in bio.#GivingTuesday #MyGivingStory #DayOneNY #LoveShouldAlwaysBeSafe #BlackFriday #CyberMonday

SAMPLE POSTS FOR FACEBOOK

This #GivingTuesday I’m raising money to support @DayOneNY and their work that keeps young people safe from dating abuse and sexual assault. Please consider making a donation: ADD LINK #GivingTuesday #MyGivingStory #DayOneNY #LoveShouldAlwaysBeSafe

Together we can empower young people to identify and maintain healthy relationships! This #GivingTuesday I am raising funds to support @DayOneNY so they can educate even more people on healthy relationships. Donate by Nov. 28: ADD LINK #MyGivingStory #DayOneNY #LoveShouldAlwaysBeSafe

Join me in supporting @DayOneNY this #GivingTuesday. Together we can empower young people to identify and maintain healthy relationships! Donate by 11/28: ADD LINK #GivingTuesday #MyGivingStory #DayOneNY #LoveShouldAlwaysBeSafe

SAMPLE POSTS FOR TWITTER

Join me in supporting @DayOneNY. Donate by 11/28 to help us reach more people in our fight to end #domesticviolence & #datingabuse this #GivingTuesday. ADD LINK

Join the #GivingTuesday movement & #donate to @DayOneNY to help end #domesticviolence & #datingabuse. ADD LINK

This #GivingTuesday I’m raising money to support @DayOneNY & their work to keep young people #safe from #datingabuse & #sexualassault. ADD LINK

ASSETS

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